Privacy Policy

SW Metal Roofing Inc. (“SW Metal Roofing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose and safeguard information collected through our website at www.sw-metalroofing.com (the “Site”), through our online forms, through SMS communications, and in connection with our custom metal roofing design, fabrication and installation services.

By using the Site, submitting a form, or opting in to receive SMS messages from us, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect the following categories of information:

Information You Provide Directly

• Name, email address, phone number, city or service area, and any other contact details you submit through our contact or free roof assessment form.
• Project details you voluntarily share, such as the roofing system you are interested in, roof age and size, timeline and any free-text notes.
• Any additional information you provide during SMS, email or telephone communications with our team.
• Your mobile phone number if you opt in to receive SMS messages from us.

Information Collected Automatically

• Device and browser information (IP address, browser type, operating system, screen size).
• Page interaction data (pages viewed, time on site, referring URLs, clickstream data).
• Marketing attribution signals such as UTM parameters, Google Click IDs (gclid), Meta Click IDs (fbclid), Bing Click IDs (msclkid) and TikTok Click IDs (ttclid) passed through URLs when you arrive at our Site from an advertisement or referral.
• The referring website or search query, when available, that brought you to the Site, including referrals from AI search assistants such as ChatGPT, Perplexity, Copilot, Gemini and Claude.
• Cookies, local storage and similar technologies, including first-party storage we set to record the first and most recent marketing source of your visit.
• Visitor identification data via PeoplePixel, which may match your anonymized browser session to known identity data supplied by a third-party data network, so we can understand which households and organizations are researching our services. See Section 5 for how this affects your rights.

2. How We Use Your Information

• To respond to your inquiries, schedule roof assessments and provide information about our metal roofing services.
• To deliver customer support and communicate with you about ongoing projects.
• To send SMS updates, reminders and other communications related to our services, where you have opted in.
• To improve the Site, our services and the user experience through analytics and performance monitoring.
• To measure the effectiveness of our marketing and understand which channels (search engines, paid ads, referrals, AI search assistants) bring visitors to the Site.
• To comply with legal obligations and enforce our terms and policies.

3. SMS Communications

SMS Opt-In

By providing your mobile phone number through our website forms or direct communication with our team and indicating your consent to receive SMS messages, you agree to receive text messages from SW Metal Roofing at that number. These messages may include appointment confirmations, roof assessment reminders, project updates, quote follow-ups and customer service communications.

Message Frequency and Rates

Message frequency varies based on your interactions with us. Standard message and data rates from your mobile carrier may apply. We do not charge a fee for our SMS messages.

Opt-Out

You may opt out of receiving SMS messages from us at any time by replying STOP to any SMS message you receive from us. After opting out, you will no longer receive promotional SMS messages from us, though we may still send transactional messages directly related to an active project or prior inquiry. For assistance at any time, reply HELP to any SMS from us or contact us directly at 619-992-7898 or info@sw-metalroofing.com.

SMS Consent and Third Parties

Your SMS consent and mobile phone number will not be shared, sold or rented to third parties for marketing purposes. We may share your mobile number with service providers that assist us in delivering SMS messages on our behalf, and those providers are contractually bound to use your information only for the purpose of delivering our messages.

4. Cookies, Tracking and Third-Party Services

We use cookies, local storage and similar technologies on our Site to:

• Remember your preferences across visits.
• Record marketing attribution signals, including the first and most recent source of a visit, so we can understand which marketing channels drive inquiries.
• Operate analytics and measure Site performance.
• Deliver and measure advertising campaigns, if and when such campaigns are active.

Specific services we use

Our Site uses the following third-party services, each of which may collect data subject to its own privacy policy:

• Google Tag Manager and Google Analytics (GA4) — website analytics, attribution measurement and conversion tracking.
• PeoplePixel (IntentWave) — visitor identification, which may match an anonymized browser session to known identity data from a third-party data network.
• GoHighLevel (HighLevel) — customer relationship management (CRM), form processing and SMS delivery.
• Vercel — website hosting and serverless function delivery.

You may disable cookies through your browser settings, and you may opt out of identity-based tracking entirely using the Do Not Sell or Share My Personal Information page. Some parts of the Site will not function if cookies are declined.

5. How We Share Your Information

We do not sell your personal information for money. We share information as described below:

• Service providers — trusted third-party vendors that help us operate our business and deliver our services, including CRM platforms, SMS delivery providers, website hosting and analytics services. These providers are contractually bound to confidentiality and may use your information only for the services they provide to us.
• Identity resolution — as described in Sections 1 and 4, we use PeoplePixel to match anonymized browser sessions against a third-party identity network.
• Legal and safety — when required by law, subpoena, court order, or to protect the rights, property or safety of SW Metal Roofing, our clients or others.
• Business transfers — in connection with a merger, acquisition, reorganization or sale of assets, your information may be transferred as part of that transaction, subject to the same protections in this Policy.

6. Data Security

We implement commercially reasonable administrative, technical and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security. You transmit information to us at your own risk.

7. Data Retention

We retain personal information for as long as is necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

8. Your Rights Under California Law

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) give you the following rights:

• Right to Know — the categories and specific pieces of personal information we have collected about you, the sources of that information and the third parties with whom we have shared it.
• Right to Delete — the deletion of the personal information we have collected about you, subject to limited legal exceptions.
• Right to Correct — the correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing — you may opt out at any time using our Do Not Sell or Share My Personal Information page. We also honor the Global Privacy Control browser signal automatically.
• Right to Non-Discrimination — you will not receive discriminatory treatment for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the information in the Contact Us section below. We may need to verify your identity before responding to your request.

9. Children’s Privacy

Our Site and services are directed to adults and are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

10. Third-Party Links

Our Site may contain links to third-party websites, such as social media platforms and partner directories. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we do, we will revise the “Effective Date” at the top of this page. Your continued use of the Site after the revised Policy becomes effective constitutes your acceptance of the updated terms.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise any of your rights, please contact us at: